100+ Years of Marketing Analytics Experience

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Jim Friedman is a seasoned leader in marketing analytics, with over 45 years of experience driving innovation in modeling platforms, customer insight, and strategic marketing consulting.

 He has a proven track record of identifying evolving analytic trends and building solutions that focus on transforming marketing spend into a strategic growth investment with improved financial returns 

Todd has empowered organizations through new and improved analytics for 35 years

He has held senior positions at leading FMCG companies, research organizations and consultancies, developing solutions and pioneering advanced analytics solutions that have provided value-added insight for clients in more than 60 countries

Lance Goodridge is a results-driven analytics executive specializing in automating and scaling data-driven decision-making to drive impactful business growth.

 With deep expertise in analytics, AI, and machine learning, he leverages cutting-edge technology to solve complex challenges and deliver measurable results.